Brand Guidelines

Name and wordmark

The lab is “LBS” in short form and “Laboratório de Bioinformática e Sistemas” in full. The full name is institutional and stays in Portuguese in formal contexts, even in material written in another language; translations are there to help readers, nothing more.

LBS

Always in capitals, never “L.B.S.” or “Lbs”. Safe to use on its own once the full name has appeared.

Laboratório de Bioinformática e Sistemas

The official full name. Keep it in Portuguese on letterheads, agreements, and anywhere the lab is named institutionally.

Laboratory of Bioinformatics and Systems

Reading translation, used in English text. Equivalents: Laboratorio de Bioinformática y Sistemas (ES) and Laboratoire de Bioinformatique et Systèmes (FR).

DCC · UFMG

Always attribute the lab to the Department of Computer Science at the Federal University of Minas Gerais. Use a middle dot, not a slash or a hyphen.

The wordmark inside the logo is outlined artwork, not live text. It is always in Portuguese and is never re-typeset or translated.

The logo

The identity has two parts: the digital symbol — the arrow rising out of a dotted globe — and the wordmark. They combine into three lockups and three colourways. Each version ships as an SVG, which scales without loss, and as a transparent PNG.

Horizontal lockup

Symbol to the left of the wordmark. The default for headers, footers, letterheads, and slide masters — anywhere the space is wider than it is tall. This is the version this website uses.

Vertical lockup

Symbol above the wordmark. Use it where the space is narrow or square — posters, roll-ups, badges, social profile headers, and the corner of a scientific poster.

Symbol only

The symbol without the wordmark. Use it only where LBS is already named nearby, or where the space is too small for the full lockup — favicons, avatars, app icons, watermarks, and section markers.

Clear space and minimum size

Keep a margin equal to half the height of the symbol free on all four sides of the logo. Nothing enters that margin — text, rules, images, or the edge of the page. When in doubt, give it more room, not less.

What not to do

The lockups are finished artwork. Scale them proportionally and leave everything else alone.

• Do not stretch, squash, or rotate the logo. Scale it proportionally.
• Do not recolour it outside the three approved colourways.
• Do not place the colour or navy lockup on a dark or busy background — that is what the white version is for.
• Do not re-typeset the wordmark. It is outlined artwork, not text, and it is never translated.
• Do not build your own lockup by moving the symbol and the wordmark apart.
• Do not add drop shadows, outlines, bevels, or glows.
• Do not crowd it. Respect the clear space.
• Do not put it in a white box on a coloured background when the white version could sit on that background directly.

Colour

The palette is deep blue and cyan for science, computation, and trust, and green for the life sciences. Orange is a rare accent — used to mark one thing on a page, never as a second brand colour. Purple, red, dominant black or grey, and neon are outside the palette.

Logo colours

Taken from the artwork itself. Use these when reproducing the logo or matching it in print.

Interface palette

The tokens the website and the lab's tools are built on. Each has a light-theme and a dark-theme value; in code, use the token, not the raw hex.

Typography

Two stacks: a serif for display and a sans for everything else. Both are stacks rather than single fonts, so material stays consistent on machines that do not have the first choice installed.

Voice and tone

Agreed in the lab's internal branding survey. We sound like researchers who ship things.