Population structure can strongly affect evolutionary dynamics. The most general way to describe population structures are graphs. An important observable on evolutionary graphs is the probability that a novel mutation spreads through the entire population. But what drives this spread of a mutation towards fixation? Here, we propose a novel way to understand the forces driving fixation by borrowing techniques from evolutionary demography to quantify the invasion fitness and the effective population size for different graphs. Our method is very general and even applies to weighted graphs with node dependent fitness. However, we focus on analytical results for undirected graphs with node independent fitness. The method will allow to conceptually integrate evolutionary graph theory with theoretical genetics of structured populations.