For many years now, binding preferences of Transcription Factors have been described by so called motifs, usually mathematically defined by position weight matrices or similar models, for the purpose of predicting potential binding sites. However, despite the availability of thousands of motif models in public and commercial databases, a researcher who wants to use them is left with many competing methods of identifying potential binding sites in a genome of interest and there is little published information regarding the optimality of different choices. Thanks to the availability of large number of different motif models as well as a number of experimental datasets describing actual binding of TFs in hundreds of TF-ChIP-seq pairs, we set out to perform a comprehensive analysis of this matter.